G3 Genuine Guide Gear is a Canadian-owned brand based in Vancouver, BC, specializing in high-performance backcountry ski and splitboard equipment. Since 1995, G3 has been at the forefront of innovation, offering products like the R3 recyclable skis, ZED bindings, and Alpinist+ climbing skins. Committed to sustainability and durability, G3 continues to support alpine enthusiasts worldwide with gear designed for the most demanding terrains.