Db (formerly known as Douchebags) is a Norwegian brand founded in 2012 by professional freeskier Jon Olsson and product developer Truls Brataas. The brand emerged from a shared vision to create innovative, high-performance travel gear tailored for action sports enthusiasts. Their flagship product, the Snowroller ski bag, revolutionized the market with its lightweight design and patented Rib Cage construction, earning accolades such as the ISPO Award in 2014. Since then, Db has expanded its product line to include backpacks, duffels, and modular luggage systems, all characterized by sleek aesthetics and functional design. With a commitment to quality and innovation, Db continues to redefine travel gear for the modern adventurer.